招生官:這種文書(shū)我第一次見(jiàn)——智友告訴你什么叫優(yōu)秀的創(chuàng)新?
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小智今天帶大家深入分析一篇極富創(chuàng)新性的申請(qǐng)文書(shū),相信大家看過(guò)后絕對(duì)會(huì)驚嘆,OMG,原來(lái)文書(shū)還可以這么寫(xiě)?!
開(kāi)始前,小智先和大家討論一個(gè)問(wèn)題,
對(duì)于文書(shū),什么最重要?
能給招生官留下印象最重要!智友之前的學(xué)子曾問(wèn)過(guò)自己的教授為什么錄取了自己,教授玩笑說(shuō),因?yàn)槟阍谖臅?shū)里提到了Beyonce,我也特別喜歡,讓我記住了你。試想繁忙的申請(qǐng)季,教授每天都是走馬觀花讀了100篇文書(shū)的狀態(tài),有點(diǎn)類(lèi)似于我們國(guó)家高考語(yǔ)文的閱卷,能給教授留下印象的文書(shū)卻寥寥無(wú)幾。
所以,一切的源頭始于讓教授記住你!在此基礎(chǔ)上,才輪到評(píng)審你是否真正優(yōu)秀等。
當(dāng)然,創(chuàng)新≠故弄玄虛,讓人記住你≠?lài)W眾取寵。那么,這篇文章到底好在哪兒,讓小智來(lái)給你說(shuō)道說(shuō)道吧:
1
On November 2nd, 2035, the Global Finance magazine made an exclusive interview with Ms. Zheng, president of the Agricultural Development Bank of China. For years, Ms. Zheng has been devoting herself to the innovation of Chinese rural financial institutions. Under her leadership, 500 million Chinese farmers have been lifted out of poverty over the past ten years, and the current situations in some rural areas of China have surpassed most of the Western developed countries. The following is the content of the interview:
(這段是文章的開(kāi)頭,相信同學(xué)們已經(jīng)大概猜到了,整篇文章最大的創(chuàng)新點(diǎn)在于把PS寫(xiě)成了一篇采訪(fǎng)稿,而且采訪(fǎng)場(chǎng)景是申請(qǐng)者對(duì)十幾年之后的自己的一個(gè)設(shè)想,非常具有新意。當(dāng)教授看了一百篇說(shuō)明文+記敘文的PS之后,突然看到我們這一篇文書(shū),一定會(huì)心曠神怡~
同時(shí),這個(gè)場(chǎng)景的預(yù)設(shè),也完美的回答了文書(shū)中的一個(gè)重要話(huà)題——Career goal!我們大膽的幫申請(qǐng)者假想為中國(guó)農(nóng)業(yè)發(fā)展銀行行長(zhǎng),并且一直致力于中國(guó)農(nóng)村金融機(jī)構(gòu)的改革。再?gòu)?qiáng)調(diào)一下,Career goal是文書(shū)中非常非常重要的話(huà)題!)
2
Interviewer:
I am very happy to have a close contact with you, Ms. Zheng. I have interviewed a lot of successful people in financial field, so I want to ask Ms. Zheng, how do you define success?
Ms. Zheng:
It depends on what problems you have worked out. In China, agriculture is the primary industry. Although China has much more farmers than any other countries in the world, the commercial financial institutions have almost quit the rural market. Twenty years ago, my internship in Deloitte had a great influence on my career. During my internship, I did some research on credit issues in Chinese rural areas. I found that the credit amount was compressed a lot, and the repayment conditions were very harsh. Although there was a strong demand of the farmers for a more open agricultural financing environment to develop their production conditions, the banks restrained groups with lower credit worthiness in their eyes for profits. The farmers' production and development need funds, and this is the biggest problem for me. Solving the problem or not can judge my success.
Interviewer:
So, your definition of success is to help people?
Ms. Zheng:
My definition of success is that you can solve the problems in some areas. Of course, this will certainly benefit a particular group of people. To help people is the ultimate goal, but first of all you need to solve the problem.
Interviewer:
You let the funds flow to where they are most needed.
Ms. Zheng:
Perhaps this is the real intention of finance. It doesn’t need much innovation in nature, and the approach of innovation is to let the money go where it is needed.
上文內(nèi)容的用意在于解釋為什么會(huì)有如此的Career goal,這個(gè)Career goal的社會(huì)價(jià)值在哪兒,也在借機(jī)闡述申請(qǐng)者自己對(duì)金融專(zhuān)業(yè)的理解。同時(shí),在問(wèn)答中還自然引出了申請(qǐng)者在德勤實(shí)習(xí)的背景經(jīng)歷。不過(guò)篇幅上從采訪(fǎng)稿的角度看正常,但從申請(qǐng)文書(shū)的角度看略顯啰嗦。
(中間省去部分段落)
3
Interviewer:
So at present, what have you done to change the financial field of rural China?
Ms. Zheng:
We are extensively developing the agricultural insurance, and improving a sound system of agricultural insurance. We call on the government to set up agricultural risk fund, with the risk shared by the state, insurance companies, and farmers. Moreover, we’ve set up several policy-based insurance companies. The agricultural insurance is independent from traditional insurance. This is a very challenging move that involves many different organizations and groups.
文書(shū)不能有模板,但可以有套路。小智今天給大家講一個(gè)套路,PAR原則。所謂PAR就是Problem—Action,—Result(就是說(shuō)你發(fā)現(xiàn)了什么問(wèn)題、采取了什么行動(dòng)、得到了什么結(jié)果)的結(jié)構(gòu)。大家仔細(xì)體會(huì)一下這篇文書(shū)上邊的內(nèi)容,圍繞Career goal,事實(shí)上是采取了倒推PAR,也就是從R-A-P的順序來(lái)開(kāi)展的。例如,文章最開(kāi)始就講到了結(jié)果Result,就是申請(qǐng)者成為了中國(guó)農(nóng)業(yè)發(fā)展銀行行長(zhǎng)。
(中間省去部分段落)
4
Interviewer:
I wish you success. Are there any secrets in your success?
Ms. Zheng:
It’s Passion! You should be passionate about what you do. And in the process, you need to find solution to every problem constantly. At the same time, you should have a good team… (此處陳述了自己在某個(gè)組織當(dāng)中擔(dān)任leader,帶領(lǐng)團(tuán)隊(duì)克服困難解決問(wèn)題達(dá)到目標(biāo)的事例)
Interviewer:
It seems that you have very good problem-solving experiences at school. People are all interested in the experiences when you were a student, can you tell us another story?
Ms. Zheng:
I can tell some of my experience in Deloitte… (此處介紹了德勤實(shí)習(xí)期間的一段具體項(xiàng)目經(jīng)歷)
萬(wàn)變不離其宗,要時(shí)刻謹(jǐn)記這是一篇留學(xué)申請(qǐng)文書(shū),而不是真正的采訪(fǎng)稿。所以,文書(shū)當(dāng)中一些承載重要價(jià)值的內(nèi)容是一定要體現(xiàn)的,例如上文中對(duì)于文商科學(xué)生而言重要的領(lǐng)導(dǎo)力話(huà)題,和無(wú)論對(duì)于理工文商的學(xué)生都重要的解決問(wèn)題的能力、團(tuán)隊(duì)精神等等。
(中間省去部分段落)
5
Interviewer:
I’ve heard that you contributed 500 million dollars to the Carroll School of Management, Boston College last year, which was the biggest alumni donation in amount Boston College has received in the last 10 years.
Ms. Zheng:
Yes, the donation is to represent my gratitude to Carroll and Dr. Ronnie Sadka. And I believe this educational experience can not be equated with the help that Carroll School of Management offered to me and the improvement I got in my horizon and professional skills.
Interviewer:
I wish you more success in the future.
Ms. Zheng:
Thank you!
(完)
這里也是文章內(nèi)容上的兩個(gè)最大亮點(diǎn)!
1,我們幫申請(qǐng)者大膽設(shè)想了未來(lái)作為BC校友,會(huì)給學(xué)校捐贈(zèng)5億。大家可以多了解一下美國(guó)高校的校友捐贈(zèng)文化,體會(huì)一下美國(guó)的高校會(huì)對(duì)自己的畢業(yè)生有什么樣的期待,要知道很多高校的一大部分經(jīng)費(fèi)來(lái)源是靠校友捐贈(zèng)。當(dāng)然,這個(gè)寫(xiě)法只適用于這篇文章。
2,文書(shū)當(dāng)中,相信很多同學(xué)都會(huì)談一談,Why school,向?qū)W校表表忠心,“拍拍馬屁”。我們?cè)谖恼陆Y(jié)尾處簡(jiǎn)短而巧妙的向BC表了忠心。對(duì)了,Dr. Ronnie Sadka是BC商學(xué)院的院長(zhǎng)。
沒(méi)錯(cuò)!文書(shū)就是能這么寫(xiě)!
這就是一篇智友的顧問(wèn)為我們自己的學(xué)子精心構(gòu)思和雕琢的文書(shū)。我們想說(shuō),文書(shū)沒(méi)有做不到,只有想不到。只有在智友,你才會(huì)遇到這么全身心投入的顧問(wèn),只有智友的顧問(wèn),才會(huì)如此嘔心瀝血幫助大家創(chuàng)作文書(shū)!
小智還想強(qiáng)調(diào),這位學(xué)生的GPA是3.3,并不算非常高,但我們?nèi)匀唤弑M所能幫學(xué)生沖刺到了名校!智友,就是這么認(rèn)真。
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